FEEL THE HEAT
ICELANDIC LAVA SHOW is the only show in the world where you can feel the heat from actual flowing lava in a safe environment. The show recreates a volcano eruption by pouring molten lava into a room full of people. It is a unique opportunity to experience red-hot lava in close proximity, see it flowing, hear it sizzling, and feel the heat that radiates from it.
The founders of ICELANDIC LAVA SHOW are Júlíus and Ragnhildur, husband and wife and parents of three.
Their startup story is a pretty interesting one. They met in college and had big dreams for the future, one of which was to found a company together. They soon started a family and within a few years, they were married with two beautiful boys. The future was bright.
It was during the 2010 volcanic eruption at Fimmvörðuháls that the business idea emerged. The couple went up to the glacier to experience the eruption up close and personal and were completely mesmerized by the heat and the sounds from the crawling lava. The stark contrast of the bright orange lava fountain, the dark cooling lava, and the snow-white glacier only added to the effect.
And here was the idea! As volcanic eruptions are unpredictable and dangerous events, where access is more often than not prohibited to the public due to poisonous fumes and general risk of, well, burning (!) they wanted to create a show where people would be able to experience real flowing lava in a safe environment!
But then everything changed. In 2011, their two older boys were diagnosed with autism. As a result, Júlíus & Ragnhildur set aside their entrepreneurial dreams and put all their focus on supporting their wonderful boys. As the boys grew older, they kept surprising their parents, proving time and again that they were capable of so much more than what everyone initially expected.
The boys' strenght inspired their parents and Júlíus and Ragnhildur decided to revive their old startup dream. They felt they owed it to their boys to follow through and show them that if you work hard enough and believe in yourself, anything is possible!