FEEL THE HEAT
ICELANDIC LAVA SHOW is the only place in the world where you can safely experience hot molten lava in close proximity! The show is both educational and exhilarating as the wonderful reviews can testify.
The show recreates a volcano eruption, similar to what Eyjafjallajökull and Katla volcano are famous for, by pouring molten lava (1100°C / 2000°F) into the showroom and over ice. It is an epic battle between the elements and a unique opportunity to get close to red-hot lava, see it flowing, hear it sizzling, and feel the intense heat that radiates from it.
Come visit ICELANDIC LAVA SHOW in the heart of Vík, the charming town nestled in the midst of Katla UNESCO Global Geopark, surrounded by volcanoes, glaciers, and black sand beaches.
The founders of ICELANDIC LAVA SHOW are Júlíus and Ragnhildur, husband and wife and parents of three.
Their startup story is a pretty interesting one. They met in college and had big dreams for the future, one of which was to found a company together. They soon started a family and within a few years, they were married with two beautiful boys. The future was bright.
It was during the 2010 volcanic eruption at Fimmvörðuháls that the business idea emerged. The couple went up to the glacier to witness the eruption up close and personal. It was an epic battle of fire and ice and they were utterly mesmerized by the crushing heat, deep mysterious sounds, and the stark contrast of the bright orange lava fountain against the dark cooling lava and snow-white glacier.
And that is what sparked the idea! As volcanic eruptions are unpredictable and dangerous events, where access is more often than not prohibited to the public due to poisonous fumes and general risk of, well, burning (!) they wanted to create a show where people would be able to experience real flowing lava in a safe environment!
But then everything changed. In 2011, their two older boys were diagnosed with autism. As a result, Júlíus & Ragnhildur set aside their entrepreneurial dreams and put all their focus on supporting their wonderful boys. As the boys grew older, they kept surprising their parents, proving time and again that they were capable of so much more than what everyone initially expected.
The boys' strength inspired their parents and Júlíus and Ragnhildur decided to revive their old startup dream. They felt they owed it to their boys to follow through and show them that if you work hard enough and believe in yourself, anything is possible!
Several vital players, closely associated with the Icelandic startup community, have played a fundamental role in the development and growth of ICELANDIC LAVA SHOW. Whether via investments, grants or more intangible means of support, these sponsors decerve proper acknowledgement.